Laurel was responsible for the marketing, advertising, content creation, and PR strategies for Varyon Cryptocurrency, which resulted in over 250 media stories, 3,100 ETH in presales, and engagement with 2,000+ bounty participants. She also led market research, surveys, design, and naming iterations to ensure the viability of the brand and token offering.
In addition, she oversaw the production of the website, logo, videos, physical banners, and other branded materials, while also contributing to the whitepaper. She amplified engagement by producing content for multi-language blogs, infographics, videos, ads, podcasts, graphics, and presentations, and crafted and utilized a brand voice and guidelines to ensure cross-channel consistency.
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