Laurel worked with the City Chain Foundation on their blockchain-based smart city services platform to create a comprehensive content strategy, which included keyword, hashtag, and SEO research. She contributed to the organization’s white paper, and produced and managed content for the blog, website, and social media channels. In addition, she effectively engaged the media to gain features in news outlets, such as, Bitcoinist, and Cointelegraph. Her work helped increase the visibility of the foundation and its mission to modernize the experience of being a citizen, and ultimately helped gain recognition for the organization.

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