Sustainable Marketing

How Do We Assess The Sustainability Of Brands?

By Lena Milton A growing number of consumers worldwide are using their buying power to push industries into sustainability. With them, companies are changing their business operations to accommodate their sustainability efforts. However, many brands use greenwashing tactics to make their products seem more sustainable than they really are. As consumers, it’s important to be …

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What is Greenwashing?

Being conscious about your carbon footprint and the activities you’re doing to live a more eco-friendly life are steps in the right direction. This is true for both business owners and consumers.  However, many companies, brands, and the media have started using green-living buzzwords to exaggerate reality, blurring the lines between what’s eco-friendly and what’s …

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