Sustainable Business

How can UGC be used to increase the visibility of a sustainable brand?

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As a sustainable brand, promoting your products or services in a way that aligns with your values can be challenging. Traditional marketing tactics may not always feel authentic or in line with your mission, but there is a way to showcase your commitment to sustainability and reach a wider audience without compromising your values: user-generated …

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13 Best Eco Friendly Packaging Materials for your Products

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Traditional packaging materials are a significant contributor to landfills everywhere. With so many people ordering items online these days, the problem is only getting worse. Packaging is problematic because companies often overuse it. How many times have you opened up a large package only to discover the item was much smaller than the box it …

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4 Tips for Building a Green Home Office

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By Lena Milton As the working world shifts its setting from large corporate buildings to at-home offices, those of us who work from home can look for new ways of improving our in-home sustainability. By avoiding long commutes, we’re already significantly lowering our environmental impacts, but small steps in our offices can further improve our …

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How Do We Assess The Sustainability Of Brands?

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By Lena Milton A growing number of consumers worldwide are using their buying power to push industries into sustainability. With them, companies are changing their business operations to accommodate their sustainability efforts. However, many brands use greenwashing tactics to make their products seem more sustainable than they really are. As consumers, it’s important to be …

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What is Greenwashing?

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Being conscious about your carbon footprint and the activities you’re doing to live a more eco-friendly life are steps in the right direction. This is true for both business owners and consumers.  However, many companies, brands, and the media have started using green-living buzzwords to exaggerate reality, blurring the lines between what’s eco-friendly and what’s …

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